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HEART EXPO:WIBX Radiothon raising funds over the airwaves
UTICA, N.Y. (WKTV) - The event that started America's Greatest Heart Run and Walk is still going strong this year - stronger than last year, actually.
It's the WIBX Radiothon.
They're taking pledges all day on their airwaves, and they say that hour for hour, they're ahead of last year.
"We've actually found some sponsors who are willing to match pledges and that's a great incentive for other people because if you know you're getting your bang for your buck, you know, it's two-fold," said Adrianne Taft, WIBX Special Events Coordinator. "So that helps, and a lot of local businesses have donated great things. We have gift certificates to a lot of different restaurants and golf courses."
Also helping to push up the Radiothon's numbers were fun challenges where they pit cities and towns against each other to see who can raise more money.