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Borders and Lulu.com Launch Personal Publishing Service

Will combine store’s audience reach with sites publishing tools

RALEIGH, N.C. -- Bringing the dreams of the everyday writer to reality -- Borders and Lulu.com are blazing trails in publishing with the launch of the Borders Personal Publishing program powered by Lulu.

The easy-to-use and cost-effective online publishing tools of Lulu.com combine with the wide-reaching audience and customer service associated with Borders stores for this exclusive and unique service -- a match made in publishing heaven!

After field-testing, Borders unveiled the program this week upon the opening of its first concept store in the nation, located in Ann Arbor, Michigan.

Borders Personal Publishing is available in the concept store's Digital Center through interactive kiosks, and will also be accessible via these digital kiosks in 13 additional concept stores Borders plans to open across the nation in 2008.

Existing Borders superstores across the country do not have these self-publishing kiosks but will soon offer a Borders Personal Publishing how-to book as well as informational literature on the program. Through this exclusive offering, millions of customers will be able to fulfill their dream of publishing their stories and sharing them with the world.

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