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Finding digital deals on Black Friday

By CAROLINE GABLE

NEW HARTFORD, N.Y. (WKTV) - Two weeks from this Friday is the biggest shopping day of the year, Black Friday. It's the day when most retailers can fall into the black for the year and shoppers buy up holiday gifts.

As deals are going digital and Black Friday may never be the same since social media took shoppers by storm.

Facebook sites for every big box company are taking shoppers from the store to their site, and the same goes for twitter.

"I search for Black Friday deals all the time, I use Twitter and Facebook and all that good stuff," said Chris Landscastle while taking a break from shopping at the Sangertown Square Mall in New Hartford.

But if you don't want to visit a number of individual sites, you can try pages like Black Friday.com that pool top deals on a daily basis, even sending out emails to their list serve members.

Plotting purchases online a convenient option for shoppers with a long list and not a lot of time.

Karen St.Louis does comparison shopping online with her sister. This year the item she's zoning in on, video games. "Before the flyers come out the day before we go online and we review and see whose got the big sales and the best buys," said St. Louis. While she previews all the best deals online, she finds she has to visit the store in person to get the promised price, and this Black Friday she will be doing just that.

Companies are altering customers through text messages and e-mail non-stop.

Family and friends are sharing their holiday wish list at the best bargain prices, even forwarding coupons to your mobile device.

Tom Havener, of Whitesboro, says it's the matriarch of the family is leading the way to the best bargains. "My mom is usually the first one to look for deals then she will usually drag the rest of the family along, and we defiantly go online and look at JC Penny, Dicks Sporting Goods, we'll look at best buy they had a lot of great deals last year, and i don't expect anything different this year," said Havener.

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