Where is your fish coming from?


UTICA, N.Y. (WKTV) - Consumer concerns at the seafood counter rise with every environmental mishap. While the Food and Drug Administration says seafood from Japan is safe, there are still ways to stay savvy at the grocery store.

Everyday, the Price Chopper in South Utica on Genesee Street sells between 500 and 1,000 pounds of seafood. These days, when you purchase seafood, you can learn a lot by looking beyond the display case.

Trace Register is a software that tracks producers, processors, and retailers of wild caught and farmed seafood. It's the latest development in seafood safety.

Bill Blunt is the store manager at the South Utica Price Chopper, but he started his career working behind the seafood counter. Blunt has seen the seafood industry develop for the better over the last 20 years and he points customers to something called "C.O.O.L," the country of origin list.

That list shows customers where every piece of seafood comes from.

During last years Gulf of Mexico oil spill, Price Chopper immediately pulled red snapper off the ice, and in this system where every box is labeled with tracking numbers, the store can pinpoint exactly where a box of seafood comes from in the event of a recall.

"People are very conscious about their health and fish oil," Blunt said. "They get very conscious of disasters, so they want to make sure the seafood they are eating is quality and not coming from areas that are affected. It has been a big topic in the last 12 to 18 months."

The tracing system is making moving seafood from the ocean to your table, a little bit less of a mystery.

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