Tools

In light of AG's findings, local charities reconsider tactics

By By JOLEEN FERRIS

Story Created: Nov 18, 2009 at 11:51 AM EST

Story Updated: Nov 18, 2009 at 5:12 PM EST

UTICA, N.Y. (WKTV) - The Attorney General's Office has found that, of every dollar New Yorkers donate to charity through telemarketers, the telemarketer keeps on average 60 cents on the dollar.

Local law enforcement agencies who use telemarketers say that sometimes, telemarketing fundraising is their best option, as they themselves can't pick up the phone and solicit money.

"We do have a guaranteed amount that we're guaranteed in one year to receive that amount of money so if the telemarketer doesn't reach enough money to make that percentage we still are guaranteed that minimum amount which is substantial," says Mike Simmons, Oneida County PBA President.

Of nearly $43,000 raised in 2008 for the department's civil and jail arm, the department kept roughly $10,700. In 2007, of nearly $41,000 raised for the Utica Police Department's John E. Creedon Police Benevolent Association, the association kept roughly $12,000.

Utica Police PBA President Sgt. Thomas Brady says this is the last year for telemarketing fundraising for the PBA. He says they're switching to direct mailing in 2010.

Visit the Attorney General's Office's Pennies for Charity website for more information.
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