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Felicity Huffman Stars in Online Video Ads

By Tracey Ziegler

GREENWICH, Conn. — Felicity Huffman, television star and Oscar nominee, is the new star of Dove’s nontraditional new advertising campaign, a series of online mini-videos directed by Penny Marshall.

Dove, the global beauty brand, has dubbed the new advertising medium Webisodes, and is using the campaign to launch its new Calming Night product collection. The three videos are available for viewing at
Dovenight.com through Apr. 9, 2006. In each, Huffman is transported in a dream state to the households of the beloved Brady, Munster, and Cleaver families (only to learn that the lives of Carol, Lily, and June are not simple as they seem).

Before waking from each dream, in which Huffman learns that the grass is not always greener on the other side of the TV screen, the iconic moms reveal their daily survival secrets. Carol Brady has Alice to help her manage the clan, Lily Munster has Grandpa's potions and June Cleaver has her pearls. The message, ultimately, is that a nighttime shower—the idea behind the product line—are the perfect way to unwind at the end of a busy day.

"Women everywhere can enjoy the relaxing benefits of taking a nighttime shower after a hectic day to help them ease into a better night's sleep," said Rob Master, Dove marketing director. "We are excited to partner with Felicity Huffman to help us reach busy women in an innovative and entertaining way while providing them with simple, relatable beauty solutions."

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