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Sarah Jessica Parker to Serve as 2006 Trick-or-Treat for UNICEF National Spokesperson

By (BI) Susanna Daniel

NEW YORK -- The U.S. Fund for UNICEF announced today that actress and UNICEF Ambassador Sarah Jessica Parker will serve as the national spokesperson for the 2006 Trick-or-Treat for UNICEF campaign. Throughout the month of October, Ms. Parker will encourage kids to get involved by raising funds for vulnerable children around the world with the time-honored orange Trick-or-Treat for UNICEF box.

"The U.S. Fund for UNICEF is extremely fortunate to have such a caring and dedicated Trick-or-Treat for UNICEF 2006 spokesperson," said Charles J. Lyons, president of the U.S. Fund for UNICEF. "Ms. Parker's passion for improving the lives of children and the Trick-or-Treat for UNICEF program will undoubtedly help raise awareness throughout the country and inspire other parents to get their children involved."

Sarah Jessica Parker was appointed a UNICEF Ambassador in 1997 and has been supporting UNICEF in a variety of ways ever since. This is Ms. Parker's second time serving as the Trick-or-Treat for UNICEF spokesperson; she last served in 1997. In 2003, Ms. Parker showed her support of the campaign by participating in the Trick-or-Treat for UNICEF campaign launch at the NBA store here with UNDP Youth Emissary and basketball great, Dikembe Mutombo.

"My involvement with Trick-or-Treat for UNICEF is particularly dear to me because I participated as a child and now that I am a mother I want to share the experience with my son," said Ms. Parker. "Halloween can be very focused on the amassing of bucket-loads of sweets. Yet, Trick-or-Treat for UNICEF demonstrates that kids can do good deeds and still have fun. A positive first experience with philanthropy can lay the groundwork for a lifetime of giving."

Ms. Parker's dedication to UNICEF extends past her involvement with the Trick-or-Treat for UNICEF program. Most recently, Ms. Parker pledged her support of UNICEF when she helped promote the return of Cartier's LOVE Charity bracelet. Because of Sarah Jessica Parker's support, the proceeds from the sale of Cartier's blue LOVE bracelet will go to UNICEF.

Similarly, she helped UNICEF brighten the world for children in 2004 when she lit the UNICEF Snowflake -- which graces the intersection of Fifth Avenue and 57th Street during the annual lighting ceremony here in the city. Shortly afterwards, during the aftermath of the 2004 South Asia Tsunami, Sarah Jessica designed a limited edition Gap t-shirt to benefit UNICEF's tsunami relief and recovery efforts. Gap donated $100,000 from the sales of those shirts to UNICEF.

Ambassador Sarah Jessica Parker will be present at this year's Trick-or-Treat for UNICEF launch event here in New York City this October.

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