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NEWSChannel 2 announces telethon to help flood victims
In response to the devastation suffered by Mohawk Valley residents as a result of recent severe flooding, WKTV, NewsChannel 2, along with the Roser Communications Radio Network and United Way of the Mohawk Valley and Greater Utica Area will host the Flood of 2013: Disaster Recovery Telethon on Wednesday July 3, 2013.
All proceeds from the telethon will go to benefit those residents living in Herkimer and Oneida Counties who were displaced and whose homes and businesses were heavily damaged and, in many cases, destroyed.
“Our people on the ground in the flood zone saw first-hand the despair of our viewers, many of whom have lost everything. In fact, many of our Smith Media colleagues in the Utica market were hit hard by the floods themselves,” said Steve Doerr, Vice President and Regional Group Manager for Smith Media’s East Coast operations. “It’s been a busy news cycle so the scope of the flooding in Central New York – from Syracuse to the Capital Region - has flown below the national radar screen. With our radio partners at Roser Communications and the support of our largest regional advertisers, we’re going to make sure this crisis gets the attention required.”
The cross-platform fund-raising effort begins at Noon July 3rd on WKTV, the Roser Communications Radio Networks (KISS-FM, BUG Country, and WUTQ) and wktv.com and concludes with a live simulcast across all platforms between 7-8pm.
"After seeing the devastation locally, management and staff at Roser Communications were pleased to partner with News Channel 2 WKTV and the United Way of the Valley and Greater Utica Area in an effort to assist those in and around our community,” said Ken Roser, owner of Roser Communications. “We will continue to extend our support and resources as the recovery and cleanup process moves forward. Our many thoughts truly go out to all those affected"
“These folks aren’t just our viewers; they are our friends and neighbors. As the leading voice in our region and community, we need to step up and help, many of whom will need help for the foreseeable future,” said Steve McMurray, WKTV’s Station Manager. “Many viewers who were fortunate enough to not be impacted by the flooding are asking how they can help. Donating to the telethon is the most effective way to lend a hand."
The United Way of the Mohawk Valley and Greater Utica Area helps fund many public service agencies such as the American Red Cross, The Salvation Army, and Catholic Charities, so a donation to the telethon will be able reach more of those who need it the most.