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Lowe's to Support Fight Against Breast Cancer

By (BI) Catrina Ahlbach

Lowe's Companies, Inc., is proud to continue Plant for the Cure(R), benefiting the Susan G. Komen Breast Cancer Foundation. During National Breast Cancer Awareness Month in October, more than 1,125 Lowe's stores will donate 10 percent of the purchase price from 6-inch potted orchids to the Komen Foundation to support the fight against breast cancer.

"By supporting the Komen Foundation, we're not only contributing to a cause that is important to Lowe's customers and employees, but we're offering hope and help to improve the lives of the thousands of men and women who are affected by this disease, whether a patient, family member or friend," said Mike Gettler, vice president of merchandising for Lowe's.

Lowe's launched Plant for the Cure in the spring with the creation of the World's Largest Pink Ribbon; a 300-feet-long by 80-feet-wide pink geranium constructed in Atlanta's Piedmont Park. During the month of May, 10 percent of select pink geranium purchase price at Lowe's stores went to support the Komen Foundation. In 2005, Lowe's will contribute at least $250,000 to the organization.

"A key to our success at the Komen Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer," said Cindy Schneible, vice president of cause-related marketing and sponsorship at the Komen Foundation. "We are proud to have the opportunity to once again partner with Lowe's to increase breast cancer awareness and allow plant lovers nationwide to make a valuable contribution."

More than 211,000 women and men in the United States are diagnosed with breast cancer each year, joining two million survivors of the disease. To purchase an orchid, or for more information on Plant for the Cure, visit any Lowe's store nationwide or Lowes.com.

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