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IsaDora Cosmetics Announces New Creative Consultant

Celebrated Make-up Artist Joins Team

By (BI) Susanna Daniel

NEW YORK, March 1 -- IsaDora, one of Europe's leading prestige beauty brands, is proud to announce its partnership with renowned make-up artist and beauty industry authority, Brigitte Reiss-Andersen.

Known for her expertise in the cosmetics industry, Brigitte brings more than 20 years experience to the partnership and will take on the title of Creative Consultant for IsaDora Cosmetics.

Ingrid Marie Johansson, Export Director at Invima, IsaDora's Malmoe-based parent company, enthusiastically announced Brigitte's partnership with the brand.

"Her perspective on beauty and the expertise she offers is unsurpassed and truly sets her apart from other make-up artists and professionals,” Johansson said.

"We looked at many candidates," continued Barbara Larson, Cosmetics Category Manager at Walgreens, where the brand is exclusively offered in this country, "but Brigitte stood out and was the obvious choice for our needs.”

Brigitte has been a driving force in the beauty and fashion worlds for two decades and began her career on the runways and studios of Paris in the eighties. She was immediately recognized for her professionalism, her ability to understand her client's needs and her accomplished technique.

Brigitte's subsequent move to New York allowed her to delve into her true love, editorial make-up and expand her role within the cosmetics industry. She has been involved in many aspects of the cosmetic world including marketing strategy and product development. She has also consulted on several prestige and mass cosmetics brands.

"For me, the most exciting thing about cosmetics is not just applying make-up to a canvas, but to actually have a hand in the development of the products that the modern woman is using in her own cosmetic bag. That full- circle participation is what is most exciting and satisfying to me. IsaDora is a line that I am very familiar with and I'm so excited over the prospect of working with the brand within the United States,” said Reiss-Andersen.

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