Fage creates taste of Greece in Johnstown
JOHNSTOWN, N.Y. (AP) - The largest dairy company in Greece is betting that its Old World-style yogurt will continue to catch on with Americans more used to gooier, sweeter yogurt.
The yogurt made by Fage in Johnstown in the Mohawk Valley is Greek-style yogurt, with a tangy taste and a texture thick enough to stand up on a spoon. The company has a new $85 million production plant in Johnstown, and company officials say they're already planning to expand it because sales are growing so fast. Fage's distribution network has grown over the past decade from specialty stores in the New York City area to supermarket chains nationwide, including Costco, Kroger and Publix. Most Fage sales are still in the three-state New York City area and in California. Food industry experts say Greek yogurt is catching on with upscale consumers seeking "authentic" foods. (Copyright 2008 by The Associated Press. All Rights Reserved.) |
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