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Be careful of identity theft while cruising cyber-Monday deals

By HILARY LANE

UTICA, N.Y. (WKTV) - Cyber Monday is the equivalent of Black Friday for online shoppers.

Customers can log onto their favorite websites and find tons of great discounts that are sure to save money.

For example, big retail stores like Target, Macy's, and Kohl's are all running sales on Monday that are exclusive to online shoppers.

While cyber shoppers may be avoiding long lines and aggressive customers while browsing with the click of a mouse, there are some problems that could arise while making purchases online.

There is always the risk of identity theft or online scams.

"I think people just need to be aware that they need to know who they are doing business with," says Michelle Tuttle, president of Smart Business Solutions. "A lot of fake businesses set up pseudo-websites where they look like they are selling a legitimate product, but they are not."

Tuttle suggests using one credit card for all online purchases to closely examine purchases and ensure there are no fraudulent charges.

Also, shoppers should look into their credit card company's identity theft policy to make sure they are covered.

Google is also a great tool for finding out more about online websites.

Or, you can call (716-881-5222) or log onto the Better Business Bureau's website to check into the legitimacy of companies and log any complaints.

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