Chenango County's Chobani takes top spot as America's #1 selling Yogurt brand

By WKTV News

NEW BERLIN, N.Y. - Chobani, America's #1 Greek Yogurt, is now the leading brand in the yogurt category in the U.S., surpassing longtime leading brands including Yoplait Light, Yoplait Original, Dannon Light & Fit and Dannon Activia, according to SymphonyIRI Group, a Chicago-based market research firm.

"This is a very exciting moment for us. I'm so proud of how far we've come since Chobani first hit store shelves three years ago and the people on our team who made it happen," said Hamdi Ulukaya, CEO and Founder of Agro Farma, Chobani's parent company. "Consumers now know what to expect from their yogurt, and we're going to keep giving them what they want. Without their support, we wouldn't be where we are today."

SymphonyIRI recently named Chobani as one of the most successful food and beverage consumer packaged goods (CPG) brands of 2010. The announcement was made during the March 29th presentation of SymphonyIRI's annual New Product Pacesetters™ report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products.

"The brand Chobani single-handedly addresses a range of today's most pressing food-related desires in a single versatile product," said Sue Viamari, Editor of SymphonyIRI Times & Trends. "It's high in protein, and low in fat. It's all natural, and preservative and hormone free. Live yogurt cultures and bone-building calcium bring added nutrition. And, it's quick and easy for in-home and on-the-go consumption."

SymphonyIRI's InfoScan Review looks at the last 12-weeks of sales across food, drug and mass channels excluding Wal-Mart, ending 3/20/2011.

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