HERKIMER, N.Y. (WKTV) - Herkimer County Community College is making an attempt to stand out among a highly competitive field of schools for higher education.
On Wednesday, the school unveiled the results of their two year Brand Development Initiative, in order to rebrand the school's image to emphasize the word 'Herkimer.'
This rebranding also includes the words, "The State University of New York," in order to highlight its involvement in the SUNY program.
"We did a lot of focus groups with our stake holders on campus and off campus, and everybody thought it was time for change," said College President, Ann Marie Murray. " We needed something that would capture who we are really, based on tradition, and show promise of the future."
The school also launched new-look websites for both the college and athletics department, on Wednesday, as a part of the Initiative.