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Pride of New York bill to promote eateries that serve local

By WKTV News

UTICA, N.Y. (WKTV) - Assemblymember Anthony J. Brindisi (D-Utica) announced legislation he sponsored to create a Dine: Pride of New York designation to promote restaurants that use ingredients grown and/or processed in.

So far, the New York State has passed the Assembly (A.2702). Restaurants participating in the program would receive free advertising materials from the state.

Restaurants and other food-service establishments would be eligible for the program if at least 15 percent of the ingredients used were produced within New York State. To join, restaurants would have to submit an application to the Department of Agriculture and Markets, including what New York products they use, the names of producers from whom they purchase and a one-sentence description of the food and meals offered at their establishment.

Demand for local foods is continually increasing as part of the growing local food movement.

A recent study by Market Ventures determined there is a nearly $700 million in unmet demand for local products in New York City.

A separate study by Cornell University found that 40 percent of New Yorkers are interested in purchasing local foods, but only if they don't have to go out of their way to do so.

The Dine: Pride of New York initiative would help consumers find those products to the boon of both restaurants and farmers, Assemblymember Brindisi noted.

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