NEW HARTFORD, N.Y. (WKTV) - American Express came up with the idea to put a spotlight on small business owners in 2009 and came up with 'Small Business Saturday'.
Four years later, on this last Saturday in November in 2013, the 4th annual event has caught on in a big way.
We caught up with some shoppers at the New Hartford Shopping Center Saturday morning.
Diane Maliani of South Utica says she tries to help out the business owner, especially on Small Business Saturday, "I think it helps a great deal and I'm a huge proponent of local business and I like to get out and do as much as I can to help."
Retailers appreciate what American Express has done.
Laura Misiaszek, owner of The Olde Wicker Mill in the New Hartford Shopping Center, says the special day really helps the small retailers' bottom line, "Absolutely, I mean we need all the help we can get, and kudos to American Express for stepping up and doing all of this for us."
Jane Willis, owner of The Village Toy Shop says patrons of small businesses appreciate the little things, "I think people want to show their support. They believe in the small business. think they believe in the American way, you know working their way, working hard and they like to come and we give them great customer service, they love that, the personal touch."
Finally Jennifer Rust, owner of Whims-n-Doodles, which is also in the New Hartford Shopping Center, says this is the time of year small retailers live for, this is why they do what they do, "It's so nice to see people out and shopping and happy. They come here and they're happy to be able to relax and not have to fight the crowds like they do in the malls, and the traffic. They can park right outside our doors, we load their cars for them, it's a great weekend, we love it."