Tackling the Big Issues: PC Gaming Alliance
By From the Editors of Digital Innovation Gazette for Digital Innovation Gazette
One of the things we like to do at DIG is talk to some of the top innovators in the industry to see what makes them tick. We’ve spoken to Matt Ployhar -- president of the PC Gaming Alliance (PCGA) -- before, but he’s been up to a lot lately, so we followed up to get a closer look.
Professionally, I got my first break in the PC gaming industry largely by accident while working as a contractor in Microsoft’s hardware group. A co-worker stopped by my office one day and asked me to play MechWarrior 2 with the SideWinder 3D Pro joystick over the weekend. I’m not exaggerating; I think I got a total of 10 hours of sleep that whole weekend. I loved the game and the way the 3D Pro joystick paired with the game. The rest is sort of history, as they say.
What made you start the PC Gaming Alliance?
What I think is less clear, but likely to happen, is that we’ll see some contraction occurring across the splintering of all the form factors and devices on the market today. We’re likely to also see some additional convergence. The tablet/slate mania will be somewhat staunched by hybrid Ultrabook form factors. For example, I love my iPad 2, but I also see its limitations.
Going back to convergence, we’re likely to see this impact consoles, DVRs and PC desktops most because of globalization. We have to keep in mind that a large portion of the world doesn’t have the disposable income rates seen in most of the industrialized world. As more countries’ standards of living rise, which is a great thing, they also have to prioritize those precious few dollars they have. PCs, being the multifunction devices they are, are the clear winners because they offer far more value and bang for the buck.