Saturday, December 27, 2014

Local blogger dishes on sweet success
By WKTV News

UTICA, N.Y. (WKTV) - The man behind the blog dishes up some tips on amping up your social media.

Bill Piperata of Utica spends his free time blogging about his favorite television shows.

"I started watching the Bravo shows and talking with people on Twitter and had a good response to my tweets, " he said. "And people thought I was funny. And thought, I'm going to start a blog and just recap the shows and that was Oct. 5th, and the rest is history."

Since then, his website, has exploded.

So many people are logging on now, that he's able to get some great interviews.

"It started off as an entertainment website," he said. "I wanted to do video blogs with cooking and wanted to interviews. I wanted to have blogs about the recap of Bravo shows. So I started with that. Then I asked a friend"

Piperata says you also have to be creative in the way you promote your content.

"I tease them. I let them know something is coming. I give them a date, I give them a time. It just builds up."

His tactics seem to be working. When he started his website, he had about 50,000 views.

Today, he's average about 8,000 a week.