UTICA -- It was two years ago that Cassandra Harris Lockwood sat crying in her car, frustrated that no local radio stations aired a PSA she made to promote her fundraiser.
Cassandra says she was upset that black people lacked access to mainstream media outlets to convey their messages. That’s when she got advice to start her own platform, making her the first black woman in the state to own her own radio station.
“Just the fact that it’s 2018 and I’m the first black woman in New York State to own a radio station kind of confounds me,” Harris-Lockwood said.
Purchasing the station, which is now Phoenix Radio, makes Cassandra the second black woman in the country to own a major media outlet. Cassandra says she hopes her platform will give a voice to the voiceless.
“As far as what we can bring to this community in terms of sophistication, expectation, professionalism, you cannot teach someone until you can reach someone.”
The station has been on air for almost a month. Cassandra says she’s had her fair share of challenges, but with the help of her team, she’s excited for the future of her station.
“So many people lost hope. Never had an inclination to wish for something, to make something a reality and I’m happy.”
You can find Phoenix Radio at 95.5 FM and 1550 AM.