STREAMING NOW: Watch Now

Soylent shakeup: Cofounder steps down as CEO

There's a shakeup at Soylent, the Silicon Valley startup selling shakes and powders it says it has created to supplem...

Posted: Dec 11, 2017 7:12 PM
Updated: Dec 11, 2017 7:12 PM

There's a shakeup at Soylent, the Silicon Valley startup selling shakes and powders it says it has created to supplement meals.

Cofounder Rob Rhinehart announced on Monday he is stepping down as CEO. Rhinehart, 29, will stay on as executive chairman. He is the company's largest shareholder.

Bryan Crowley, who has served as the firm's president for the past year, will replace Rhinehart.

"If you love something, set it free. Soylent and the people involved have become the loves of my life," Rhinehart wrote in a blog post, adding that his role has evolved as he's hired experts like scientists, managers and other executives to help grow the business. "After much deliberation I have decided to pass the reins to a new CEO with more management and industry experience. ... I am more motivated by the success of the company and brand than my own title."

In 2013, Rhinehart launched Soylent as a food substitute marketed toward tech entrepreneurs. It was billed as a healthy, inexpensive alternative for people who didn't have time to eat.

Related: This $30,000 robot will make you a salad

The company has raised more than $72 million from investors.

But Soylent products have been met with mixed reviews, and nutritionists questioned its nutritional value. Last year, the company recalled its Soylent Bars after they made some customers sick. Most recently, Canada blocked sales of the company's product in October, citing it did not meet the Canadian Food Inspection Agency's requirements for meal replacements.

Soylent said at the time it "is working hard to resolve" Canadian regulators' concerns "as quickly as possible."

In a joint blog post with Rhinehart, Crowley touched on some of the challenges the company has faced. "We've had a few along the way, but we've learned from each one and have come out on the other side smarter and more determined than ever," Crowley wrote.

New York Coronavirus Cases

County data is updated nightly.

Cases: 2012806

Reported Deaths: 51732
CountyCasesDeaths
Kings26711410025
Queens2656739604
Suffolk1945123323
Nassau1782353121
Bronx1760716405
New York1330424342
Westchester1262782246
Erie835241718
Richmond713901760
Monroe617161036
Orange46388782
Rockland45849946
Onondaga36254663
Dutchess28147438
Albany23800347
Oneida21556498
Niagara18486335
Broome17559348
Saratoga14517163
Ulster13159244
Schenectady12471193
Rensselaer10745136
Putnam1027491
Chautauqua8459137
Chemung7209133
Oswego703490
Ontario693992
Steuben6355142
St. Lawrence624695
Sullivan621070
Cayuga591590
Jefferson548765
Wayne530467
Cattaraugus521382
Genesee5102121
Herkimer4946107
Clinton458233
Madison432186
Fulton412288
Tompkins407749
Livingston403858
Montgomery3923117
Columbia3848100
Cortland356960
Tioga345058
Warren341856
Wyoming328251
Otsego322147
Allegany320483
Greene315674
Chenango313874
Washington287955
Orleans280183
Lewis248134
Franklin241312
Delaware219537
Seneca188956
Schoharie156816
Essex150826
Yates111226
Schuyler99314
Hamilton3012
Unassigned13864
Out of NY0218
Rome
Cloudy
37° wxIcon
Hi: 38° Lo: 25°
Feels Like: 25°
Binghamton
Cloudy
30° wxIcon
Hi: 38° Lo: 25°
Feels Like: 21°
Rome
Cloudy
37° wxIcon
Hi: 40° Lo: 27°
Feels Like: 25°
Rome
Cloudy
37° wxIcon
Hi: 35° Lo: 22°
Feels Like: 25°
WKTV Radar
WKTV Temperatures
WKTV Severe Weather
Saluting Those Who Are Proud 2 Serve
Enter the Rock Your Body Giveaway from Alivana Aesthetics
Looking for work or looking to hire? Check out the WKTV Job Fair!