SEVERE WX : Flash Flood Watch View Alerts

Kroger's next battleground: China

Kroger is making another big push into online groceries, this time by opening a digital business in China....

Posted: Aug 15, 2018 9:12 AM
Updated: Aug 15, 2018 9:12 AM

Kroger is making another big push into online groceries, this time by opening a digital business in China.

America's largest grocery chain said Tuesday that it will start selling its Simple Truth-brand products on Alibaba's Tmall Global site.

By partnering with Alibaba, Kroger can battle its biggest rivals on two fronts: It will expand its fledgling online business and will venture abroad for the first time. Tmall is internet giant Alibaba's e-commerce platform for foreign brands.

"E-commerce enables Kroger to quickly scale to reach new customers and markets where we don't operate physical stores, starting with China," Yael Cosset, Kroger's chief digital officer, said in a statement.

Simple Truth is Kroger's line of natural and organic goods. The brand reached $2 billion in sales earlier this year, the company said.

It's the latest attempt by Kroger to compete with Amazon and Walmart as online shopping for groceries becomes increasingly popular.

The company launched "Kroger Ship," a direct home delivery service, in four US cities earlier this month.

And in May, Kroger signed an exclusive deal with UK online supermarket Ocado to use its technology in the United States.

Partnering with Alibaba also gives Kroger a gateway into China's huge consumer market.

More and more Western companies have been using this playbook. Starbucks recently announced that it is joining forces with Alibaba to launch coffee delivery services in September.

Kroger's competitors also want to increase their presence in the region.

Walmart and Alibaba competitor JD.com have reportedly decided to invest $500 million in Dada-JD Daojia, a Chinese online grocery delivery company. Walmart first took a position in JD.com in 2016.

That partnership could get some new muscle from Silicon Valley. Google bought a $550 million stake in JD.com in June. The two tech firms plan to join forces to sell goods online across Southeast Asia, the United States and Europe. Google still can't offer its main services in China.

New York Coronavirus Cases

County data is updated nightly.

Confirmed Cases: 416843

Reported Deaths: 32719
CountyConfirmedDeaths
New York City22596423550
Suffolk433951997
Nassau433802194
Westchester360141446
Rockland13885674
Orange11096489
Erie8626669
Monroe4790277
Dutchess4543153
Onondaga3490200
Albany2531126
Oneida2090112
Ulster203191
Sullivan148348
Niagara144998
Putnam143363
Broome106464
Schenectady103737
Rensselaer74030
Saratoga73317
Columbia52337
Madison40117
Ontario35134
Warren30033
Orleans29554
Steuben29242
Greene28918
Fulton28524
Genesee2735
St. Lawrence2624
Washington25514
Oswego2483
Wayne2473
Herkimer2464
Chautauqua2349
Tompkins2300
Chenango2116
Tioga19025
Livingston1678
Chemung1633
Cattaraugus1626
Montgomery1604
Cayuga1482
Jefferson1340
Clinton1274
Otsego1145
Wyoming1135
Delaware1044
Cortland920
Seneca863
Allegany751
Schoharie680
Essex550
Yates557
Franklin500
Lewis350
Schuyler220
Hamilton70
Unassigned00
Utica
Overcast
69° wxIcon
Hi: 72° Lo: 63°
Feels Like: 69°
Oneonta
Overcast
66° wxIcon
Hi: 68° Lo: 62°
Feels Like: 66°
Herkimer
Overcast
69° wxIcon
Hi: 71° Lo: 63°
Feels Like: 69°
Thendara
Overcast
69° wxIcon
Hi: 67° Lo: 60°
Feels Like: 69°
WKTV Radar
WKTV Temperatures
WKTV Severe Weather
Click here to learn more about A Healthier Mohawk Valley
Ask EPLC Sweepstakes
Saluting Those Who Are Proud 2 Serve
Senior Send-Off brought to you by Herkimer College
WKTV Golf Card - Under 150 left