SEVERE WX : Winter Storm Warning View Alerts

Facebook pulls Trump campaign's racist anti-immigration ad

Facebook has stopped the Trump campaign from running its racist anti-immigration commercial as an ad on the ...

Posted: Nov 5, 2018 9:11 PM
Updated: Nov 5, 2018 9:11 PM

Facebook has stopped the Trump campaign from running its racist anti-immigration commercial as an ad on the site.

"This ad violates Facebook's advertising policy against sensational content so we are rejecting it. While the video is allowed to be posted on Facebook, it cannot receive paid distribution," Facebook said in a statement Monday afternoon.

Business and industry sectors

Business, economy and trade

Companies

Donald Trump

Facebook

Government and public administration

Government bodies and offices

Immigration

Immigration, citizenship and displacement

International relations and national security

Marketing and advertising

Political Figures - US

Politics

US federal government

White House

Internet and WWW

Marketing and advertising channels

Social media

Social media marketing

Technology

Discrimination

Political advertising

Racism and racial discrimination

Societal issues

Society

The move came shortly after NBC and Fox News said they would stop airing the ad across their networks. CNN had previously determined that the ad is racist and declined to sell airtime for it.

The Trump campaign began running the ad on Facebook on Sunday, targeting voters in Florida and Arizona. By Monday morning, it had reached millions of users on the platform.

A Facebook spokesperson said the ad had been allowed to run in error.

According to data from Facebook's ad archive, Donald J. Trump for President, Inc. spent at least $20,000 and possibly as much as $80,000 on the ad buy.

The ad tries to motivate GOP turnout by playing on fears of the migrants traveling through Mexico.

"We have Community Standards that outline what is and isn't allowed on Facebook. However, when it comes to ads on Facebook, we have a higher set of standards for what can run in an ad. Our Advertising Policies are more restrictive because they take paid distribution. Under our Community Standards, this video is allowed to be posted on Facebook," the spokesperson said.

Facebook's ad problem

Facebook's reversal on the spot is another misstep from a company that pledged to improve its handling of political ads.

In 2016, a Russian group ran ads targeting American voters in the lead up to the presidential election. The company has since introduced disclaimers on political ads that are supposed to show who paid for them.

But last week, Vice News, posing as a political ad-buyer, got approval from Facebook to run ads in the name of every single one of the US' 100 senators. Vice News did not end up buying the ads. This came after Vice News had previously received approval from Facebook to run ads "Paid for" by Islamic State and Vice President Mike Pence.

Separately, CNN Business found one advertiser breaking Facebook's rules twice in one week. Facebook missed both violations and only acted in both instances after CNN inquired about it.

-- CNN Business' Oliver Darcy and Brian Stelter contributed to this story.

New York Coronavirus Cases

County data is updated nightly.

Cases: 1228867

Reported Deaths: 40806
CountyCasesDeaths
Queens1534247815
Kings1503768020
Suffolk1243842560
Nassau1113932529
Bronx1027395252
Westchester829331780
New York736343424
Erie507161350
Richmond437851367
Monroe43226742
Rockland31346806
Orange28168642
Onondaga26954520
Oneida16342335
Dutchess16115298
Albany15771251
Niagara11664235
Broome10743249
Saratoga883978
Schenectady8347118
Ulster7448186
Rensselaer6596101
Putnam629472
Chemung5479107
Chautauqua535054
Oswego476262
Ontario459279
Steuben4496130
Cayuga426769
Sullivan375148
Wayne356850
Genesee356696
Herkimer348548
St. Lawrence343756
Cattaraugus330860
Madison304775
Jefferson303121
Livingston260537
Cortland258753
Tompkins257222
Columbia234467
Allegany231375
Tioga214554
Montgomery212372
Wyoming207541
Clinton204016
Fulton199947
Warren198237
Greene196455
Orleans188268
Chenango168039
Otsego160021
Washington142421
Lewis141922
Seneca117745
Franklin10869
Delaware98316
Essex95216
Schoharie8735
Yates78316
Schuyler69910
Hamilton1451
Unassigned3992
Out of NY0164
Rome
Cloudy
31° wxIcon
Hi: 32° Lo: 29°
Feels Like: 22°
Binghamton
Cloudy
28° wxIcon
Hi: 34° Lo: 28°
Feels Like: 17°
Rome
Cloudy
31° wxIcon
Hi: 34° Lo: 31°
Feels Like: 22°
Rome
Cloudy
31° wxIcon
Hi: 29° Lo: 27°
Feels Like: 22°
WKTV Radar
WKTV Temperatures
WKTV Severe Weather
2021 Golfer's Paradise Card - 21 Courses for only $99.99
Saluting Those Who Are Proud 2 Serve