Wendy's will introduce breakfast across the United States next year

Wendy's will start serving breakfast across the United States next year.It's a big undertaking for the fast food company....

Posted: Sep 10, 2019 8:57 AM

Wendy's will start serving breakfast across the United States next year.

It's a big undertaking for the fast food company. Wendy's plans to hire about 20,000 US employees for the initiative, the company said Monday.

Breakfast is an important meal for fast food chains. More people prepare breakfast at home than any other meal, and the morning remains the only growth market for the fast food industry, according to research group NPD.

Currently, Wendy's offers breakfast, including a bacon sandwich and a honey butter chicken biscuit, at about 300 locations. The nationwide launch "provides incredible growth opportunities," said Todd Penegor, the company's president and CEO, in a statement.

Menu innovations have helped boost Wendy's sales. A number of new menu items — including a new $5 Giant Junior Bacon Cheeseburger, a new line of chicken sandwiches and a $5 meal deal called the Biggie Bag — helped boost first-quarter sales at North American stores open at least a year.

Breakfast may help drive growth, but it's a costly endeavor. The company expects to spend about $20 million to serve breakfast throughout the country, and is lowering its 2019 financial outlook. Shares fell 8% in premarket trading Tuesday.

Wendy's is not the only fast food chain focusing on breakfast. Panera started rolling out improvements to its breakfast offerings in the spring. McDonald's has experimented with indulgent breakfast items like donut sticks. Dunkin' has tried out breakfast bowls and sandwiches, and is testing a breakfast sandwich featuring a plant-based sausage in its New York City stores.

For Dunkin', the efforts are paying off. The chain's sales at US stores open at least a year jumped 2.4% in the first quarter, thanks to higher-priced espressos and frozen drinks, as well as strong demand for its breakfast sandwich value deals.

— CNN Business' Jordan Valinsky and David Goldman contributed to this report.

New York Coronavirus Cases

County data is updated nightly.

Cases: 2012806

Reported Deaths: 51732
CountyCasesDeaths
Kings26711410025
Queens2656739604
Suffolk1945123323
Nassau1782353121
Bronx1760716405
New York1330424342
Westchester1262782246
Erie835241718
Richmond713901760
Monroe617161036
Orange46388782
Rockland45849946
Onondaga36254663
Dutchess28147438
Albany23800347
Oneida21556498
Niagara18486335
Broome17559348
Saratoga14517163
Ulster13159244
Schenectady12471193
Rensselaer10745136
Putnam1027491
Chautauqua8459137
Chemung7209133
Oswego703490
Ontario693992
Steuben6355142
St. Lawrence624695
Sullivan621070
Cayuga591590
Jefferson548765
Wayne530467
Cattaraugus521382
Genesee5102121
Herkimer4946107
Clinton458233
Madison432186
Fulton412288
Tompkins407749
Livingston403858
Montgomery3923117
Columbia3848100
Cortland356960
Tioga345058
Warren341856
Wyoming328251
Otsego322147
Allegany320483
Greene315674
Chenango313874
Washington287955
Orleans280183
Lewis248134
Franklin241312
Delaware219537
Seneca188956
Schoharie156816
Essex150826
Yates111226
Schuyler99314
Hamilton3012
Unassigned13864
Out of NY0218
Rome
Cloudy
39° wxIcon
Hi: 39° Lo: 25°
Feels Like: 29°
Binghamton
Cloudy
30° wxIcon
Hi: 38° Lo: 25°
Feels Like: 18°
Rome
Cloudy
39° wxIcon
Hi: 41° Lo: 27°
Feels Like: 29°
Rome
Cloudy
39° wxIcon
Hi: 34° Lo: 22°
Feels Like: 29°
WKTV Radar
WKTV Temperatures
WKTV Severe Weather
Saluting Those Who Are Proud 2 Serve
Enter the Rock Your Body Giveaway from Alivana Aesthetics
Looking for work or looking to hire? Check out the WKTV Job Fair!