Dunkin' will give out free donuts every Friday this month

Chains like Wendy's, McDonald's, and Panera are rolling out expanded breakfast menus to lure customers. It's a battle to own breakfast, one of the only growth opportunities in fast food.

Posted: Mar 5, 2020 9:17 AM
Updated: Mar 5, 2020 10:45 AM


What's a better counterattack against the savory breakfast items sold by Wendy's and McDonald's? Dunkin' thinks it's something sweet.

Dunkin' is giving away a free classic donut with a purchase of any drink every Friday in March, signaling the latest escalation among fast food rivals for the breakfast battle. Customers have to order through the Dunkin' app or with a linked credit or debit card to access the deal, which is only available in the United States.

Dunkin's rewards program, DD Perks, gives customers points for purchases that can be redeemed for free drinks. It's a focal point for the company this year, which is looking to grow the program because it drives loyalty and return customers.

DD Perks grew its membership base 38% last year to 13.6 million members, the company revealed in its most earnings call last month. Around 13% of sales were completed in the app. But that pales in comparison to its closest rival, Starbucks, which has 19 million members and gets around 40% of its sales through its app.

Dunkin' Vice President Stephanie Lilak said in the earnings call the brand will is going to be 'very aggressive' in growing the membership with new promotions, like Free Donut Friday. It also frequently offers point bonuses on its breakfast items, like its Beyond Sausage Sandwich, to entice people to order through the app.

In addition to plant-based meat alternative sandwiches, Dunkin' has recently bolstered its breakfast offerings with Go2 breakfast deals, egg-based bowls and even a bag of bacon.

Wendy's and McDonald's have also pushed nationwide free giveaways to promote their respective apps. Wendy's, which launched its breakfast menu nationwide earlier this week, is giving away a free Chicken Biscuit sandwich with purchase on mobile orders. McDonald's offered free Egg McMuffin sandwiches last Monday.

Breakfast is an important fast food restaurants because it's one of the few growing segments for the industry, according to food industry group NDP.

New York Coronavirus Cases

County data is updated nightly.

Cases: 1619924

Reported Deaths: 47264
CountyCasesDeaths
Queens2073098698
Kings2060299023
Suffolk1602923054
Nassau1459852896
Bronx1411745821
Westchester1061292081
New York1012503863
Erie644141594
Richmond561741564
Monroe52122980
Rockland38138886
Orange36334720
Onondaga32151622
Dutchess21968406
Albany20620328
Oneida19583475
Niagara15156313
Broome14521335
Saratoga11796145
Schenectady10740177
Ulster9898227
Rensselaer8902131
Putnam824486
Chautauqua7257122
Chemung6408130
Oswego595689
Ontario573188
Steuben5463137
St. Lawrence538381
Cayuga533388
Jefferson472463
Sullivan468959
Herkimer4534106
Wayne442564
Genesee4372118
Cattaraugus435176
Madison380684
Clinton350726
Livingston348455
Tompkins342742
Columbia336094
Fulton327281
Montgomery3137105
Cortland311260
Allegany286981
Warren280755
Wyoming278549
Tioga277956
Greene260970
Orleans243380
Chenango239769
Otsego230743
Washington229552
Lewis204630
Franklin200812
Seneca157453
Delaware147833
Essex132826
Schoharie118312
Yates101126
Schuyler85712
Hamilton2792
Unassigned219119
Out of NY0191
Rome
Partly Cloudy
37° wxIcon
Hi: 36° Lo: 17°
Feels Like: 37°
Binghamton
Partly Cloudy
35° wxIcon
Hi: 36° Lo: 17°
Feels Like: 35°
Rome
Partly Cloudy
37° wxIcon
Hi: 39° Lo: 20°
Feels Like: 37°
Rome
Partly Cloudy
37° wxIcon
Hi: 33° Lo: 18°
Feels Like: 37°
WKTV Radar
WKTV Temperatures
WKTV Severe Weather
2021 Golfer's Paradise Card - 21 Courses for only $99.99
Saluting Those Who Are Proud 2 Serve