Holiday retail sales jumped 3% as more people shop for decor and furniture for their homes

When you're stuck at home for a year, you're probably going to get bored of staring at the same old couch, and those creaks and quirks are going to start to...

Posted: Dec 28, 2020 1:08 PM

When you're stuck at home for a year, you're probably going to get bored of staring at the same old couch, and those creaks and quirks are going to start to drive you nuts.

Unsurprisingly, furniture and home improvement items were big sellers this holiday season, helping give retail sales a 3% boost during this year's expanded holiday shopping season, according to a report by Mastercard SpendingPulse.

Online shopping sales also grew a whopping 49% between October 11 and December 24, further emphasizing how the Covid-19 pandemic has reshaped shopping habits.

The longer-than-average holiday season, which kicked off with a delayed Amazon Prime Day, was marked by a number of retailers offering special deals and promotions to incentivize customers to make earlier purchases to guarantee on-time holiday deliveries.

The holiday sales surge brought on an influx in shipments. Yet in many cases, that limited parcel services' abilities to deliver them on time.

But retailers' boost in shopping and shipping perks led to a decline in last-minute shoppers from the year before, the report found, with online shopping sales making up 19.7% of total retail sales. And Black Friday, a cornerstone unofficial holiday marked with unprecedented deals, landed as the top spending day of the season.

The bump-up in sales and shopping dates was a "testament to the holiday season and strength of retailers and consumers alike," said Steve Sadove, senior advisor for Mastercard and former CEO and Chairman of Saks Incorporated, in a statement.

"American consumers turned the holiday season on its head, redefining 'home for the holidays' in a uniquely 2020 way. They shopped from home for the home, leading to record e-commerce growth," Sadove said.

Meanwhile, department stores and apparel brands took a plunge in sales falling 10.2% year-over-year and 19.1%, respectively, per Mastercard's report. This comes as many stores have been crushed by loads of debt and changing shopping trends brought on by the pandemic. Roughly 30 retailers and restaurant chains have been forced to file for bankruptcy.

In spite of this, retail offerings including curbside pick-up and online buying led to incremental e-commerce sales growth. Apparel sales swung up 15.7% and department store sales jumped 3.3%, coming at a time when more shoppers focused their attention and shopping decisions on their homes. Furniture and furnishing sales rose 6.2%, while spending on home improvement rose 14.1%, the report found. Electronic and appliance sales also followed suit, increasing by 6%.

The holiday shopping shakeups underline how the pandemic's impact on outside activities has pushed shoppers to make purchases better suited for the inside and with more time spent at home.

New York Coronavirus Cases

County data is updated nightly.

Cases: 2527230

Reported Deaths: 56169
CountyCasesDeaths
Kings33439110849
Queens31559610296
Suffolk2398773609
Nassau2145703296
Bronx2078026754
New York1682394637
Westchester1437172340
Erie1065781950
Richmond890341936
Monroe845321188
Orange57620920
Rockland53178779
Onondaga52166762
Dutchess35671499
Albany30915390
Oneida28720589
Broome24552407
Niagara24076397
Saratoga20342201
Ulster17300280
Schenectady16779228
Rensselaer14839167
Putnam1250998
Chautauqua12449175
Oswego11708113
Chemung10966156
St. Lawrence10598127
Steuben10185173
Ontario9378110
Jefferson892476
Cayuga8674107
Sullivan849883
Wayne820284
Cattaraugus7752115
Genesee7038132
Herkimer6831128
Clinton675040
Tompkins652659
Fulton6365104
Madison6220102
Montgomery5993141
Livingston575571
Warren550184
Cortland535780
Tioga513072
Columbia5025111
Chenango470686
Allegany464197
Washington464167
Otsego459255
Wyoming440758
Greene440186
Orleans435587
Franklin430021
Lewis362138
Delaware357448
Seneca274663
Essex232731
Schoharie230121
Yates165728
Schuyler154417
Hamilton4383
Unassigned15130
Out of NY0318
Utica
Partly Cloudy
42° wxIcon
Hi: 50° Lo: 32°
Feels Like: 42°
Oneonta
Cloudy
42° wxIcon
Hi: 50° Lo: 34°
Feels Like: 42°
Herkimer
Partly Cloudy
42° wxIcon
Hi: 52° Lo: 34°
Feels Like: 42°
Old Forge
Partly Cloudy
42° wxIcon
Hi: 46° Lo: 32°
Feels Like: 42°
WKTV Radar
WKTV Temperatures
WKTV Severe Weather
Game Day Deals - New Deals Each Week
Chapter Aesthetic October Giveaway
Cool To Be Kind 2021
Looking for work or looking to hire? Check out the WKTV Job Fair!
Saluting Those Who Are Proud 2 Serve