Build-a-Bear Blitz

Crowds swarm Build-A-Bear stores across the country, forcing the company to shut down its "pay your age" promotional sale.

Posted: Jul 12, 2018 5:44 PM

(NBC News) Parents and children around the country spent Thursday waiting in lines for hours for Build-A-Bear's one day only "pay your age" promotion, only for the event to be shut down.

Thousands of shoppers, barely able to contain their excitement, clamoring for a cuddly toy at malls across America.

Lines wrapping around stores and shopping centers everywhere from Houston to Miami, with shoppers bearing the hours long wait all for the chance to pick up a bear for the price of their age.

But, the bear lovers blitz was too much for many stores and the company closed lines by midday across the U.S.

Build-A-Bear released a statement which said the response was "overwhelming" and they "understand that many guests were turned away, due to safety concerns created by the crowds."

The company said it would make vouchers available to its bonus club members.

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