Busch Beer has a Father’s Day campaign that helps families pick out the perfect gift for Dad.
The idea of the campaign is that dads just want to have a beer with their families for Father’s Day, and Busch wanted to make sure a Cherry Valley family got that message.
“I’m easy to please,” says Joe Gray in the commercial.
Bush rolled into Cherry Valley and put up billboards, banners, posters, signs in windows, ads on restaurant tables and more. The materials read, “Joe needs beer for Father’s Day,” “Joe needs Busch not brunch,” and other slogans.
Everywhere Joe’s family went, they got the message – even church! A lot of the ads were even personalized, calling on his children and wife by name.
You can check out the full ad here: