In honor of New York Gives Day, as well as Giving Tuesday, nonprofit organizations across New York State are working together to raise money for local communities.
F.X. Matt Brewery is teaming up with the United Way of the Valley and Greater Utica Area for the “Fill the Keg” campaign. The campaign is aimed at getting individuals to donate money to the United Way by filling up an empty keg.
There are two locations to donate, one at the Saranac brewery shop on Varick Street and one at their new location in the New Hartford Shopping Center.
“We just sort of wanted to do something for the holiday, you know,” said Kevin Sullivan, manager of the Saranac Brewery Tour Center. “We do so much to raise money during the summer with Saranac Thursdays, we figured we needed something for the holiday season, so this just sort of spun out of that meeting and everybody just started chipping in ideas and it started rolling downhill from there.”
Giving Tuesday is a nationally-recognized day of giving that occurs on the Tuesday following Thanksgiving, Black Friday and Cyber Monday.