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Facebook adds feature to block data gathering

After a year in the works, Facebook is rolling out a new tool called "off-Facebook activity," a feature to block data gathering.

Posted: Aug 21, 2019 10:33 AM

After a year in the works, Facebook is rolling out a new tool called "off-Facebook activity," a feature to block data gathering. 

It will allow users to delete their past browsing history and prevent Facebook from keeping track of future clicks, taps and websites going forward.

That means Facebook won't use information it gathers to target ads to personal accounts on Facebook, Instagram and Messenger. Plus, Facebook won't use such information to show you posts that it thinks you might like based on your off-sight activity.

You can choose to turn off the tracking, or, otherwise tracking will continue.

It's rolling out first in South Korea, Ireland, and Spain.

Facebook has not given an exact timeline for a U.S. launch date, but says it will be available in the coming months.

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