Primetime 2018 Winter Olympic coverage begins at 8 p.m. Thursday, following the first Olympic Zone show at 7:30 p.m. on WKTV.
Homework for some Utica College students will be to watch Thursday’s Olympic coverage.
Paul MacArthur started teaching a class on the Olympics in 2008. He calls the games the biggest show on television, as it reaches a mass audience and has the ability to influence people across the globe.
MacArthur says it makes us feel a certain way about athletes. Race, ethnicity and culture are components of the games, as well as gender.
“Men typically get more coverage than women but the last two Summer Olympics, women received more primetime coverage than the men did,” MacArthur said. “And the last Winter Olympics, women received 47.7 percent of the coverage, which is pretty close to equal. You won't find another sport where women get that amount of coverage.”
On Team USA, there are 135 men and 107 women.
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