NEW YORK (AP) - IHOP has come clean.
The pancake chain has acknowledged that a name change announced last month was just a publicity stunt to promote its hamburger menu.
The company best known for its breakfasts already had burgers on the menu but had started using the IHOb name on social media, its website and for in-store promotions to draw attention to a new line of burgers made of Black Angus ground beef.
On Monday, it was back on social media, this time to promote a pancake deal tied to IHOP's 60th birthday.
On Twitter, the company said, "That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)."
(Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
- IHOP acknowledges it faked IHOB name change
- IHOP changing name to IHOB
- IHOP reveals the mystery of IHOb
- IHOP helping Feed our Vets
- Facebook changing how it identifies 'fake news' stories
- IHOP gives free pancakes in hopes of gaining donations for CMN
- Schumer pursuing legal options over fake harassment document
- Not fake news: 'Whatever' tops annoying word list, literally
- Police: Woman faked emergency, requested ambulance to see boyfriend
- New law enforcement app helps crack down on fake IDs