Amazon Prime Day is a two day event offering discounts exclusively for Prime members. Prime Members enjoy Free Two-day shipping, Same-day shipping, or One-day Delivery to select areas. Utica Coffee Roasting Company's Director of E-Commerce India Paschal says Utica Coffee is now available on Amazon.
"I think the benefit of being on Amazon is that you have the ability to grow your brand beyond your region. So you’re discovering customers that may not necessarily be familiar with the coffee shop, with the Utica area, and yet they somehow can discover your product and create brand loyalty and drive it back to your shops."
The owners at Utica Coffee feel businesses need to embrace e-commerce to survive in today’s world, but how do you win customers over with so many online competitors? Big Apple Music Owner Peter Bolos has a way.
"I don’t think there’s any independent retailer that can compete based solely on price. If you’re talking about the entire package of value, we always have them beat."
Peter Bolos has been in business for over 40 years, and is still able to be competitive with online giants like Amazon. You might be able to find a great deal online, but there are some things you need to feel in person before making a purchase, and there’s something else you get from retailers like Big Apple.
"We’re going to give you an education on the product you’re not going to get online. We’re going to give you a personal touch you’re not going to get online, and again our stuff is hand-picked by us. Online you know, they put the stuff out there, and they try to put a price that’s enticing you to buy from them. You’re not going to hear from them again unless they’re soliciting you to buy something from them again."