UTICA – During Sunday night’s Super Bowl, the game within the game came in the form of commercials.
A local college professor says the Super Bowl ads are worth the cost for smaller companies. We’re talking $5 million per 30-second commercial.
Kyle Green teaches sociology and Utica College, and he says that smaller companies have much more to gain than the giant corporations, though most chose to stay conservative this year to avoid dividing their consumers.
“Because they can say, ‘Okay, we don’t have to get everyone to like us, but maybe we’ll take a stand, and that will get attention, and maybe even if we don't unite the country, we'll find our demographic. But we didn't even say that this year. That’s how safe it was,” Green said. “There wasn't really any small company that kind of burst out of the gates and said, ‘We're really willing to say something and we’re going to brand ourselves. So that's probably the best indication about how safe a year it was.”
According to Ad Meter 2018, “Alexa Loses Her Voice” came in as the top-rated Super Bowl ad, followed by the Giants’ “Dirty Dancing” touchdown celebration, and the Budweiser “Stand By You” ad.