The Keep Mohawk Valley initiative launched its 2021 regional Clean and Green event today, with over 30 outside groups and over 100 volunteers teaming up to pick up trash around the city of Utica.
The event was billed as a "quaran-team" project, incentivising people to get outside and get active after a year of staying largely indoors. Officials described the event as a way of bringing the community together and making oneself feel better in the process.
"Everybody wants to live in a beautiful community," said Stephen Smith, the executive director of the Mohawk Valley Economic Development District. "Everybody wants to take care of their little portion of where they live and feel better about themselves. It helps with economic development, helps with beautifying your community and it gives yourself pride."
Keep Mohawk Valley Beautiful is a branch of the Keep America Beautiful initiative, whose mission is to inspire people to take action to beautify their community.