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New York tourism industry encourages New Yorkers to ‘Roam the Empire’

There’s a new campaign aimed at encouraging New Yorkers to spend vacation and travel plans within the New York borders.

Posted: May 11, 2021 6:17 PM
Updated: May 11, 2021 6:22 PM

If you’re thinking about taking a vacation, or would like to just get out and explore a new place, you might want to consider doing it in New York State. Over 300,000 tourism related jobs have been lost during the pandemic, and staying local will help bring them back. The Oneida County Tourism Director of Communications Sarah Foster says a new campaign called ‘Roam the Empire’ is aimed at revitalizing the tourism industry.

"When we as locals are out spending our money, we’re automatically revitalizing our communities. We’re helping the small businesses, the larger businesses, the restaurants, hotels, attractions," said Foster.

Tourism is the third largest industry in the State totaling over $9 billion in tax revenue in 2019. Since the pandemic, the State has seen a 45% drop in tax revenues, and that impacts everyone.

"We definitely believe that by doing something like this and encouraging it. You know posting it on social media, letting people know what we’re doing, that it will revitalize these communities and hopefully start bringing everything back to life," she said.

The ‘Roam the Empire’ campaign is primarily being promoted through social media and tourism websites, because those platforms can specifically target the message to New Yorkers.

"That could be everywhere from Long Island and New York City to the Adirondacks, the Catskills, to Niagara Falls, obviously Oneida County, everywhere in between because I think that these businesses: the hotels, the restaurants, the shops, everyone appreciates it, and we will directly impact our state, and that will help us moving forward," said Foster.

If you would like to ‘Roam the Empire’, you can discover a wide variety of destinations at OneidaCountyTourism.com, or visit them on Facebook.

New York Coronavirus Cases

County data is updated nightly.

Cases: 2527230

Reported Deaths: 56169
CountyCasesDeaths
Kings33439110849
Queens31559610296
Suffolk2398773609
Nassau2145703296
Bronx2078026754
New York1682394637
Westchester1437172340
Erie1065781950
Richmond890341936
Monroe845321188
Orange57620920
Rockland53178779
Onondaga52166762
Dutchess35671499
Albany30915390
Oneida28720589
Broome24552407
Niagara24076397
Saratoga20342201
Ulster17300280
Schenectady16779228
Rensselaer14839167
Putnam1250998
Chautauqua12449175
Oswego11708113
Chemung10966156
St. Lawrence10598127
Steuben10185173
Ontario9378110
Jefferson892476
Cayuga8674107
Sullivan849883
Wayne820284
Cattaraugus7752115
Genesee7038132
Herkimer6831128
Clinton675040
Tompkins652659
Fulton6365104
Madison6220102
Montgomery5993141
Livingston575571
Warren550184
Cortland535780
Tioga513072
Columbia5025111
Chenango470686
Allegany464197
Washington464167
Otsego459255
Wyoming440758
Greene440186
Orleans435587
Franklin430021
Lewis362138
Delaware357448
Seneca274663
Essex232731
Schoharie230121
Yates165728
Schuyler154417
Hamilton4383
Unassigned15130
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