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Thanksgiving, Black Friday shopping strategy with Marketing Professional Chris Tingley

As shoppers prepare to get out and shop in brick and mortar stores, or shop online, we talk with Utica College Marketing Professor Chris Tingley about a few of his strategies when it comes to getting holiday shopping done in a timely manner and on a budget.

Posted: Nov 28, 2019 7:52 AM
Updated: Nov 28, 2019 10:41 AM

Utica, NY (WKTV) - As shoppers prepare to get out and shop in brick and mortar stores, or shop online, we talk with Utica College Marketing Professor Chris Tingley about a few of his strategies when it comes to getting holiday shopping done in a timely manner and on a budget.

He says he parks as far away from the stores as possible when he shops at a busy mall. This way you can make the quick getaway and not be stuck in traffic leaving the mall. 

He also says when shopping for specific items you need, to stick to your list. Take inventory when you get to the checkout and make sure the items you've picked up along the way are on your list. If the idea is to save money on Black Friday because you're scoring a deal, you don't want to lose that savings by purchasing items you don't need. 

Check out the ads for stores on your phone or computer and create a strategy before you head out. 

Also, use your friends and family members and create a team strategy. 

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