Upbeat music, beer and comic books.
It's all a part of the Made In Utica's Passport Release Party at Woodland Farm Brewery in Marcy. This year's comic book-themed passports feature a story called, "The Big Tip" written and penciled by Dave Dellecese, with ink and finished art by Andrew Cieslinski, both of local publishers Dandy Press. The $10 passports also offer deals and discounts at 20 local businesses.
"This is the fifth year we been doing this book that basically encourages people to get out and explore small businesses," said Katie Reilly, of Made In Utica.
The passport has grown every year since it's inception.
"People are coming to us to buy them, they look forward to it every year, people use it as their summer journey...they just want to get out an explore, " she said. "From 10 businesses four years ago, to 20 now and 11 new, there's a lot of new places out there."
Utica resident David Borgia, has been a fan of the passports from the start.
"I went to some spots in Utica that I had either forgotten or just become wallpaper, or some places that I never thought to try," he said, when he used his first passport five years ago.
Borgia is the only passport user to complete all of the deals and this year he was featured in the passport comic book, offering advice for fellow passport fans.
Besides the new businesses and updated look, the passport is also a fundraiser for another Made In Utica project.
"All the proceeds are going to Handshake City, which is our concept to integrate in urban park in Bagg's Square using renovated shipping containers," she said.
Utica Passports run from Memorial Day until Labor Day. Reilly said only a few hundred passports are still available for purchase.
For more information or to purchase a passport visit: madeinutica.com