The phone is ringing off the hook at Meyers Chocolates. It’s the Valentine’s Day rush.

"Valentine’s Day is probably the single most busiest day we have."

Meyers Chocolates Owner Peter Calogero explains why chocolate is one of the top gifts given on Valentine’s Day.

"It’s turned into one of the comfort foods, and health benefits are there for the dark chocolate for your heart, actually milk chocolate for your brain power. They’ve proven that, but people just love to indulge in a fine chocolate."

People like Jerome Lester. He’s picking up a little chocolate for his lady, but he explains the obsession for chocolate a little differently.

"Chocolate you can just feel it. You know….it’s in us. You know you can feel it from anywhere. As soon as you eat it you get different sensations of it, so chocolate is always the way to go, especially to the heart."

Meyers has 60 different varieties to choose from, but Peter Calogero tells us what you’re NOT going to see is a lot of white chocolate.

"White chocolate has become extremely expensive. There are only 2 companies right now who are producing white chocolate, and the demand for it is… you’re almost put on a waiting list to get white chocolate."

Calogero is predicting great sales this year, but he tells us you don’t need a crystal ball to know that, his research is based on tradition.

"If Valentine’s Day falls on a Monday, Tuesday, Wednesday, or a Thursday it’s great for chocolate sales. On the weekends, Friday through Sunday, it’s for the restaurants, so one way or another somebody is benefiting economically because of Valentine’s Day."